EMPOWER YOUR TEAM
Limited number of seats available.
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In these changing times, companies opt to manage their brand in-house, often times falling on a team member with a computer but no training in marketing or design.
Most organizations are mismanaged and damaged from within the organization itself. This costs you precious time and effort in building brand equity. Your team must be equipped to market effectively! Bootcamp will leverage your team with the knowledge and practice to build a skill set that is priceless to you and your organization. Your marketing dollars at work.
PDG+bootcamp is a 12 to 18 session course that will
teach your marketing representative how to …
Increase your bottom line by getting your entire organization moving in the same direction
Decrease waist in time your team spends on inefficient marketing efforts
Communicate your brand consistently
Understand the importance of an effective brand
Align your brand effectively to your audience
…And much More!
Class Details
Classes will be held on premise when possible at the offices of PDG+creative at
319 S. Dewey Ave. Suite 200
in Bartlesville, OK 74003
OR via zoom. Sessions will be planned by all team members involved.
In this course, we will go through our book chapter by chapter to expose weaknesses and promote strengths in branding and marketing. Chapters may be repeated if necessary - this information is too critical to your organization skim.
The first 9 chapters of the book are all discovery. The last chapter of the book we will build a plan to bridge the gaps in the weaknesses and bolster the strengths we uncover.
We expect the CEO/Executive Director to attend. They may also bring 1-2 board members/staff at their choosing along to the sessions.
Course Sessions
Session 1
ISN’T: Just a Logo
Learn the in's and out's of how branding works.
Session 2
ISN’T: Just Thrown Together
Learn what an effective designer is considering when developing a brand.
Session 3
ISN’T: Defined by Another’s Interpretation
Understand how your values are applied to your brand.
Session 4
ISN’T: Successful Overnight
Learn the formula for brand equity.
Session 5 ISN’T: Going to Defend Itself
Learn the in's and out's of how branding works.
Session 6
ISN’T: Casual Changes
How to avoid the pitfalls of flippant brand changes.
Session 7
ISN’T: Immune to change
Understand when brand changes are appropriate.
Session 8
ISN’T: Cutting Corners
Tools for knowing when its appropriate to invest in branding.
Session 9
ISN’T: Settling
Your brand is a living being, don’t starve it.
Session 10
IS: Planning is Everything
We take everything we’ve learned and build a plan.
NOTE: Chapters may be repeated or split into multiple sessions depending on the density of the material.
COVID-19 PRECAUTIONS
Bootcamp lectures and workshops will be held in the PDG+creative conference area, classes are limited to allow plenty of room for social distancing. Masks are fine, but not required and hand sanitizer will be available. Hard surfaces will be sanitized before, between lecture and workshop hours, and after classes end for the health and safety of staff and students during Bootcamp sessions.
